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Case Studies

Explore our success stories – real projects with real impact. See how we’ve helped brands grow with strategy, innovation, and execution
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Evil Genius Games Case Study tablet mockup

Evil Genius Games

  • Media / Entertainment
Evil Genius Games is building the operating system for tabletop role-playing games, with Happy Wellness Group supporting the Seed investor narrative around Sidekick, its SaaS platform for game discovery, character management, creator publishing, virtual gameplay, AI tools, and licensed entertainment IP.
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Cellana + Phytosmart

Cellana + PhytoSmart

  • CPG / Consumer Brands
Cellana + PhytoSmart partnered with Happy Wellness Group to support investor positioning and pitch deck development for a merged algae-based omega-3 platform, shaping a story around sustainable nutrition, whole-cell innovation, commercial traction, and the future of clean DHA + EPA supplementation.
Case Study Before | Case Study After
Awesome Aminos

Awesome Aminos

  • CPG / Consumer Brands
Awesome Aminos partnered with Happy Wellness Group to support pre-seed fundraising and strategic positioning for its Essential Amino Acid gummy brand, shaping an investor story around convenience, rising functional wellness demand, and a more modern approach to supplementation.
Case Study Before | Case Study After
fun guy

Fun Guy

  • CPG / Consumer Brands
Fun Guy is an alternative wellness brand making mood-enhancing chocolates, chews, and elixirs with kanna and functional mushrooms, offering a legal, feel-good alternative to alcohol and substances, with 98% DTC sales, 79–85% margins, and revenue on track to exceed $1M+ in 2025 as it expands into retail.
The Pack

The Pack

  • Sports / Athletics / Fitness
The co-founder of Rumble Boxing (over 100+ studios worldwide) approached Happy Wellness Group with a new group fitness concept they were launching based on “preparedness and self defense”, while building upon the high-energy, fun atmosphere that customers had already known and loved with their prior fitness enterprise.