INDUSTRY: Gaming / SaaS / Creator Economy / Entertainment IP
PROBLEM STATEMENT: The tabletop role-playing game market has a large, highly engaged global audience, but the player and creator experience remains fragmented across discovery, content, character management, publishing, virtual gameplay, and community tools. As the market expands, publishers, creators, and players need a more unified digital ecosystem that can support first-party content, third-party publishers, user-generated content, and recurring engagement at scale.
SOLUTION: Happy Wellness Group supported the Evil Genius Games investor narrative by helping position the company as the operating system for tabletop role-playing games. The story centered on Sidekick, its flagship SaaS platform built to unify game discovery, digital content, character management, creator publishing, virtual gameplay, and AI tools into one ecosystem. The narrative highlighted the company’s traction across weekly active users, paid subscribers, ARR, low churn, licensed entertainment IP, retail distribution, and community-led growth, while positioning Evil Genius Games at the intersection of gaming, AI, SaaS, and the creator economy.
