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Case Studies

Explore our success stories – real projects with real impact. See how we’ve helped brands grow with strategy, innovation, and execution
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Hibiscus Health Mockup for HWG Case Studies page

Hibiscus Health

  • Technology / Software
Hibiscus Health is a metabolic wellness platform built around personalized nutrition, GLP-1-friendly meal planning, dietitian support, and AI food tracking, with Happy Wellness Group shaping the investor narrative around the future of food-as-medicine and sustainable behavior change.

FoodSocial

  • Technology / Software
FoodSocial is a creator-driven food platform bringing recipes, meal planning, product discovery, and community into one destination, with Happy Wellness Group supporting positioning around the opportunity to connect food creators, brands, and wellness-minded consumers.
Evil Genius Games Case Study tablet mockup

Evil Genius Games

  • Media / Entertainment
Evil Genius Games is building the operating system for tabletop role-playing games, with Happy Wellness Group supporting the Seed investor narrative around Sidekick, its SaaS platform for game discovery, character management, creator publishing, virtual gameplay, AI tools, and licensed entertainment IP.
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Rook

Rook

  • Technology / Software
ROOK is the “Stripe for wearable health data,” offering an API and SDK that standardize data from dozens of devices into a single interface for digital health, insurance, and wellness companies, helping teams launch data-driven products without complex one-off integrations, and now serving 40+ paying customers with rapidly growing recurring revenue.
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clearwater mockup

Clearwater Wellness Co

  • CPG / Consumer Brands
Clearwater Wellness Co partnered with Happy Wellness Group to support fundraising and go-to-market strategy for SnowCap, their thermoelectric cold plunge system. Together, they validated strong early demand with 500+ pre-sold units and positioned the brand as a category-defining leader in modern recovery hardware.
Case Study Before | Case Study After
The Pack

The Pack

  • Sports / Athletics / Fitness
The co-founder of Rumble Boxing (over 100+ studios worldwide) approached Happy Wellness Group with a new group fitness concept they were launching based on “preparedness and self defense”, while building upon the high-energy, fun atmosphere that customers had already known and loved with their prior fitness enterprise.

Elixir

  • Cannabis / Alternative Wellness
Elixir is a disruptive herbal brand that uses FDA GRAS-certified botanicals to safely mimic the sensory effects of vaping while delivering health benefits, positioning itself as a modern alternative to nicotine products for consumers seeking ritual, relaxation, and harm reduction.
Case Study Before | Case Study After
Sacred Ohms

Sacred Ohms

  • Hospitality / Real Estate, Technology / Software
Sacred Ohms, an exclusive “Airbnb-style” marketplace for wellness retreat operators and hosts, brought Happy Wellness Group onboard to shape strategy, streamline operations, and launch the platform from pre-revenue concept to in-market business connecting conscious travelers with curated retreat experiences.
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