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Case Studies

Explore our success stories – real projects with real impact. See how we’ve helped brands grow with strategy, innovation, and execution
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Culturi Coffee Mockup for HWG Case Studies page

Culturi Coffee

  • CPG / Consumer Brands
Culturi Coffee is a premium ready-to-drink coffee brand bringing globally inspired flavors, organic Arabica, shelf-stable packaging, and accessible pricing to a fast-growing beverage category, with Happy Wellness Group supporting the Seed investor narrative around retail expansion, margin strength, and national distribution.
Linquid Pitch Deck Mockup for HWG Case Studies page

Linquid

  • Technology / Software
Linquid is a full-stack creator marketing platform consolidating smart links, attribution, fraud intelligence, affiliate operations, and marketplace commerce into one workspace, with Happy Wellness Group supporting the pre-seed investor narrative around platform consolidation, first-party data, and AI-native growth infrastructure.
Case Study Before | Case Study After
Cellana + Phytosmart

Cellana + PhytoSmart

  • CPG / Consumer Brands
Cellana + PhytoSmart partnered with Happy Wellness Group to support investor positioning and pitch deck development for a merged algae-based omega-3 platform, shaping a story around sustainable nutrition, whole-cell innovation, commercial traction, and the future of clean DHA + EPA supplementation.
Case Study Before | Case Study After
Rancho

Rancho West Beer

  • CPG / Consumer Brands
Rancho West is a premium organic beer brand making USDA-certified organic alcoholic and non-alcoholic beers without GMOs or synthetic pesticides, positioned as a clean-lifestyle alternative and already a top seller at Erewhon with growing distribution in retailers like Whole Foods, Trader Joe’s, and Sprouts across key West Coast markets.
Case Study Before | Case Study After
Holy Water

Holy! Water

  • CPG / Consumer Brands
Holy! Water is a female-founded, PhD-led functional beverage brand creating premium tonics that blend adaptogens, nootropics, and functional mushrooms to deliver clean energy, focus, and mood support by day, and sophisticated non-alcoholic social drinks by night for modern, health-conscious consumers.
Something Southern

Something Southern

  • CPG / Consumer Brands
Something Southern Spirits partnered with Happy Wellness Group to support fundraising and expansion planning for its “New South” whiskey brand. Together, they crafted a compelling investor story around a $70+ quality whiskey at a $38 price point, strong early distribution in Florida, and a high-margin growth plan across the Southeast U.S.
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Scotts Protein Balls

Scott’s Protein Balls

  • CPG / Consumer Brands
Scott’s Protein Balls partnered with Happy Wellness Group to strengthen its purpose-driven brand and retail strategy. Together, they amplified growth for this clean, plant-based snack company while deepening its impact through a partnership with the Breast Cancer Research Foundation.
Case Study Before | Case Study After

Elixir

  • Cannabis / Alternative Wellness
Elixir is a disruptive herbal brand that uses FDA GRAS-certified botanicals to safely mimic the sensory effects of vaping while delivering health benefits, positioning itself as a modern alternative to nicotine products for consumers seeking ritual, relaxation, and harm reduction.
Case Study Before | Case Study After

Wellzyperks / Clean Plates

  • Technology / Software
WellzyPerks (a subsidiary of Clean Plates, a leading digital wellness publication) engaged with Happy Wellness to drive customer acquisition and growth strategy, focusing in particular on B2B partnerships, sales, and D2C product improvements.
Case Study Before | Case Study After