Happy Wellness Logo

View the Demo Day II Results

Case Studies

Explore our success stories – real projects with real impact. See how we’ve helped brands grow with strategy, innovation, and execution
Filtered (8)
Filters
Category
Show (8)
Cancel
Hibiscus Health Mockup for HWG Case Studies page

Hibiscus Health

  • Technology / Software
Hibiscus Health is a metabolic wellness platform built around personalized nutrition, GLP-1-friendly meal planning, dietitian support, and AI food tracking, with Happy Wellness Group shaping the investor narrative around the future of food-as-medicine and sustainable behavior change.

FoodSocial

  • Technology / Software
FoodSocial is a creator-driven food platform bringing recipes, meal planning, product discovery, and community into one destination, with Happy Wellness Group supporting positioning around the opportunity to connect food creators, brands, and wellness-minded consumers.
Evil Genius Games Case Study tablet mockup

Evil Genius Games

  • Media / Entertainment
Evil Genius Games is building the operating system for tabletop role-playing games, with Happy Wellness Group supporting the Seed investor narrative around Sidekick, its SaaS platform for game discovery, character management, creator publishing, virtual gameplay, AI tools, and licensed entertainment IP.
View Pitch Deck
Sun Theory

Sun Theory

  • Cannabis / Alternative Wellness
Sun Theory is a leading plant-based wellness and cannabis holding group, launching SPV IV—an asset-backed portfolio of five brands and dispensaries, including an Arnold Palmer licensing deal—targeting 58.8% net IRR and ~$100M revenue by 2025, with multiple EBITDA-positive assets and $45M already committed toward a $60M raise.
Rook

Rook

  • Technology / Software
ROOK is the “Stripe for wearable health data,” offering an API and SDK that standardize data from dozens of devices into a single interface for digital health, insurance, and wellness companies, helping teams launch data-driven products without complex one-off integrations, and now serving 40+ paying customers with rapidly growing recurring revenue.
View Pitch Deck
Esker

Esker Beauty

  • CPG / Consumer Brands
Esker Beauty is a modern prestige bodycare brand that turns daily routines into elevated rituals with sensorial, plant-based formulas and its patent-pending Body Plane tool, bringing spa-level bodycare into the home and top retailers like Credo and Bluemercury under founder and trend forecaster Shannon Davenport.

Elixir

  • Cannabis / Alternative Wellness
Elixir is a disruptive herbal brand that uses FDA GRAS-certified botanicals to safely mimic the sensory effects of vaping while delivering health benefits, positioning itself as a modern alternative to nicotine products for consumers seeking ritual, relaxation, and harm reduction.
Case Study Before | Case Study After
Sacred Ohms

Sacred Ohms

  • Hospitality / Real Estate, Technology / Software
Sacred Ohms, an exclusive “Airbnb-style” marketplace for wellness retreat operators and hosts, brought Happy Wellness Group onboard to shape strategy, streamline operations, and launch the platform from pre-revenue concept to in-market business connecting conscious travelers with curated retreat experiences.
View Pitch Deck