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Case Studies

Explore our success stories – real projects with real impact. See how we’ve helped brands grow with strategy, innovation, and execution
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Cellana + Phytosmart

Cellana + PhytoSmart

  • CPG / Consumer Brands
Cellana + PhytoSmart partnered with Happy Wellness Group to support investor positioning and pitch deck development for a merged algae-based omega-3 platform, shaping a story around sustainable nutrition, whole-cell innovation, commercial traction, and the future of clean DHA + EPA supplementation.
Case Study Before | Case Study After
Awesome Aminos

Awesome Aminos

  • CPG / Consumer Brands
Awesome Aminos partnered with Happy Wellness Group to support pre-seed fundraising and strategic positioning for its Essential Amino Acid gummy brand, shaping an investor story around convenience, rising functional wellness demand, and a more modern approach to supplementation.
Case Study Before | Case Study After
fun guy

Fun Guy

  • CPG / Consumer Brands
Fun Guy is an alternative wellness brand making mood-enhancing chocolates, chews, and elixirs with kanna and functional mushrooms, offering a legal, feel-good alternative to alcohol and substances, with 98% DTC sales, 79–85% margins, and revenue on track to exceed $1M+ in 2025 as it expands into retail.
Rancho

Rancho West Beer

  • CPG / Consumer Brands
Rancho West is a premium organic beer brand making USDA-certified organic alcoholic and non-alcoholic beers without GMOs or synthetic pesticides, positioned as a clean-lifestyle alternative and already a top seller at Erewhon with growing distribution in retailers like Whole Foods, Trader Joe’s, and Sprouts across key West Coast markets.
Case Study Before | Case Study After
Something Southern

Something Southern

  • CPG / Consumer Brands
Something Southern Spirits partnered with Happy Wellness Group to support fundraising and expansion planning for its “New South” whiskey brand. Together, they crafted a compelling investor story around a $70+ quality whiskey at a $38 price point, strong early distribution in Florida, and a high-margin growth plan across the Southeast U.S.
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