Windy City Mushroom

CPG / Consumer Brands

Windy City Mushroom is a gourmet mushroom farm and CPG brand operating a 50,000 sq. ft. facility that produces 500,000 pounds of mushrooms a year, selling fresh into 300+ supermarkets and frozen products into 500+ stores like Whole Foods and Sprouts, with 50%+ margins and national expansion underway.

Shire’s Naturals

CPG / Consumer Brands

Shire’s Naturals is a clean-label dairy alternative brand using fermentation-first, oil-free recipes to create cheeses and frozen ravioli that actually taste like dairy, with 250+ store placements and expansion into Whole Foods and ShopRite as it builds a modern platform for clean-label dairy-free meals and snacks.

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Rook

Technology / Software

ROOK is the “Stripe for wearable health data,” offering an API and SDK that standardize data from dozens of devices into a single interface for digital health, insurance, and wellness companies, helping teams launch data-driven products without complex one-off integrations, and now serving 40+ paying customers with rapidly growing recurring revenue.

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Esker Beauty

CPG / Consumer Brands

Esker Beauty is a modern prestige bodycare brand that turns daily routines into elevated rituals with sensorial, plant-based formulas and its patent-pending Body Plane tool, bringing spa-level bodycare into the home and top retailers like Credo and Bluemercury under founder and trend forecaster Shannon Davenport.

Scott’s Protein Balls

CPG / Consumer Brands

Scott’s Protein Balls partnered with Happy Wellness Group to strengthen its purpose-driven brand and retail strategy. Together, they amplified growth for this clean, plant-based snack company while deepening its impact through a partnership with the Breast Cancer Research Foundation.