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Case Studies

Explore our success stories – real projects with real impact. See how we’ve helped brands grow with strategy, innovation, and execution
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Awesome Aminos

Awesome Aminos

  • CPG / Consumer Brands
Awesome Aminos partnered with Happy Wellness Group to support pre-seed fundraising and strategic positioning for its Essential Amino Acid gummy brand, shaping an investor story around convenience, rising functional wellness demand, and a more modern approach to supplementation.
Case Study Before | Case Study After
fun guy

Fun Guy

  • CPG / Consumer Brands
Fun Guy is an alternative wellness brand making mood-enhancing chocolates, chews, and elixirs with kanna and functional mushrooms, offering a legal, feel-good alternative to alcohol and substances, with 98% DTC sales, 79–85% margins, and revenue on track to exceed $1M+ in 2025 as it expands into retail.
Esker

Esker Beauty

  • CPG / Consumer Brands
Esker Beauty is a modern prestige bodycare brand that turns daily routines into elevated rituals with sensorial, plant-based formulas and its patent-pending Body Plane tool, bringing spa-level bodycare into the home and top retailers like Credo and Bluemercury under founder and trend forecaster Shannon Davenport.

Smooth Commerce

  • Technology / Software
Smooth Commerce is a disruptive force in restaurant technology, helping businesses drive sales and elevate guest experience through a fully customizable, white-label SaaS platform that powers branded mobile apps, online ordering, and loyalty for restaurant groups across North America.
Case Study Before | Case Study After

Wellzyperks / Clean Plates

  • Technology / Software
WellzyPerks (a subsidiary of Clean Plates, a leading digital wellness publication) engaged with Happy Wellness to drive customer acquisition and growth strategy, focusing in particular on B2B partnerships, sales, and D2C product improvements.
Case Study Before | Case Study After