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Case Studies

Explore our success stories – real projects with real impact. See how we’ve helped brands grow with strategy, innovation, and execution
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Culturi Coffee Mockup for HWG Case Studies page

Culturi Coffee

  • CPG / Consumer Brands
Culturi Coffee is a premium ready-to-drink coffee brand bringing globally inspired flavors, organic Arabica, shelf-stable packaging, and accessible pricing to a fast-growing beverage category, with Happy Wellness Group supporting the Seed investor narrative around retail expansion, margin strength, and national distribution.
Sun Theory

Sun Theory

  • Cannabis / Alternative Wellness
Sun Theory is a leading plant-based wellness and cannabis holding group, launching SPV IV—an asset-backed portfolio of five brands and dispensaries, including an Arnold Palmer licensing deal—targeting 58.8% net IRR and ~$100M revenue by 2025, with multiple EBITDA-positive assets and $45M already committed toward a $60M raise.
Holy Water

Holy! Water

  • CPG / Consumer Brands
Holy! Water is a female-founded, PhD-led functional beverage brand creating premium tonics that blend adaptogens, nootropics, and functional mushrooms to deliver clean energy, focus, and mood support by day, and sophisticated non-alcoholic social drinks by night for modern, health-conscious consumers.

Elixir

  • Cannabis / Alternative Wellness
Elixir is a disruptive herbal brand that uses FDA GRAS-certified botanicals to safely mimic the sensory effects of vaping while delivering health benefits, positioning itself as a modern alternative to nicotine products for consumers seeking ritual, relaxation, and harm reduction.
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