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Case Studies

Explore our success stories – real projects with real impact. See how we’ve helped brands grow with strategy, innovation, and execution
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fun guy

Fun Guy

  • CPG / Consumer Brands
Fun Guy is an alternative wellness brand making mood-enhancing chocolates, chews, and elixirs with kanna and functional mushrooms, offering a legal, feel-good alternative to alcohol and substances, with 98% DTC sales, 79–85% margins, and revenue on track to exceed $1M+ in 2025 as it expands into retail.
clearwater mockup

Clearwater Wellness Co

  • CPG / Consumer Brands
Clearwater Wellness Co partnered with Happy Wellness Group to support fundraising and go-to-market strategy for SnowCap, their thermoelectric cold plunge system. Together, they validated strong early demand with 500+ pre-sold units and positioned the brand as a category-defining leader in modern recovery hardware.
Case Study Before | Case Study After
Scotts Protein Balls

Scott’s Protein Balls

  • CPG / Consumer Brands
Scott’s Protein Balls partnered with Happy Wellness Group to strengthen its purpose-driven brand and retail strategy. Together, they amplified growth for this clean, plant-based snack company while deepening its impact through a partnership with the Breast Cancer Research Foundation.
Case Study Before | Case Study After

Elixir

  • Cannabis / Alternative Wellness
Elixir is a disruptive herbal brand that uses FDA GRAS-certified botanicals to safely mimic the sensory effects of vaping while delivering health benefits, positioning itself as a modern alternative to nicotine products for consumers seeking ritual, relaxation, and harm reduction.
Case Study Before | Case Study After

Wellzyperks / Clean Plates

  • Technology / Software
WellzyPerks (a subsidiary of Clean Plates, a leading digital wellness publication) engaged with Happy Wellness to drive customer acquisition and growth strategy, focusing in particular on B2B partnerships, sales, and D2C product improvements.
Case Study Before | Case Study After