Case Studies

Explore our success stories – real projects with real impact. See how we’ve helped brands grow with strategy, innovation, and execution
Awesome Aminos

Awesome Aminos

Awesome Aminos partnered with Happy Wellness Group to support pre-seed fundraising and strategic positioning for its Essential Amino Acid gummy brand, shaping an investor story around convenience, rising functional wellness demand, and a more modern approach to supplementation.
Holy Water

Holy! Water

Holy! Water is a female-founded, PhD-led functional beverage brand creating premium tonics that blend adaptogens, nootropics, and functional mushrooms to deliver clean energy, focus, and mood support by day, and sophisticated non-alcoholic social drinks by night for modern, health-conscious consumers.

Elixir

Elixir is a disruptive herbal brand that uses FDA GRAS-certified botanicals to safely mimic the sensory effects of vaping while delivering health benefits, positioning itself as a modern alternative to nicotine products for consumers seeking ritual, relaxation, and harm reduction.