INDUSTRY: Health Tech / Wearables / B2B SaaS
PROBLEM STATEMENT: Health, insurance, and wellness companies increasingly rely on wearable data for risk modeling, personalization, and outcomes tracking—but integrating dozens of fragmented devices and data standards is technically complex, slow, and expensive. Most teams either build brittle one-off integrations or go without granular wearable insights, limiting product innovation and the ability to scale data-driven programs.
SOLUTION: ROOK is the “Stripe for Wearable Health Data,” providing an advanced API and SDK platform that standardizes and structures user-generated wearable data into a single, easy-to-integrate interface. With 40 paying customers (including a Fortune 50 consumer products company), ROOK is at $300K ARR with ~15% month-over-month growth and a clear path to $1M ARR. Backed by Techstars and InterSystems, the company is raising the remaining $500K of a $1.5M seed round to complete key cybersecurity certifications and unlock larger enterprise contracts in high-value markets like Digital Health and Insurtech.