Elixir - Happy Wellness

Alternative Therapies, Cannabis / Alternative Wellness, Complete Rebuild, CPG / Consumer Brands, Other, Pitch Decks

Elixir is a disruptive herbal brand that uses FDA GRAS-certified botanicals to safely mimic the sensory effects of vaping while delivering health benefits, positioning itself as a modern alternative to nicotine products for consumers seeking ritual, relaxation, and harm reduction.

INDUSTRY: Tech / B2B SaaS (Food)

PROBLEM STATEMENT: Elixir is a disruptive and innovative herbal brand that utilizes FDA GRAS-certified botanicals to safely mimic the effects of vaping while simultaneously delivering health benefits. Their proprietary personal diffusers are able to deliver fast-acting, nicotine-free, and THC-free effects in a fun and safe environment without being subject to “flavor regulations”. Elixir engaged with Happy Wellness Group to provide fundraising strategy, preparedness, and investor introductions for their $2M seed round.

SOLUTION: Happy Wellness Group did a deep dive into the dirty vaping industry to understand how Elixir can position themselves as a disruptive force in this space….not to be perceived as a vaping company, but rather as a solution to the global vaping problem. Working collaboratively over several weeks, we were able to provide a fresh angle to attack the market and secured capital commitments from a leading venture capital firm, angels, and several more interested parties for future rounds.

DELIVERABLES:

Pitch Deck, Complete Rebuild: BEFORE AFTER

Investment

FUNDRAISING CLIENT

INDUSTRY: Four-Wall / Retail

PROBLEM STATEMENT: Saint approached Happy Wellness Group to secure additional investment funding for their unique “multi-modal” contrast therapy concept, opening Summer/Fall of 2025 in New York City. They had already secured approx. 500K and were looking to raise an additional 300K.

SOLUTION: Happy Wellness Group leveraged our existing investor syndicate composed of angels, VCs, and family offices to quickly find a lead investor for their pre-seed round at 300K (in addition to bringing on additional angels). We found an investor within four weeks, and closed (after investor diligence) within 4 months.

DELIVERABLE: Saint approached Happy Wellness Group to secure