Something Southern Spirits is a modern whiskey and lifestyle brand redefining Southern hospitality for today’s generation. Founded by beverage veteran Roy Warren, Jr. (co-founder, Saint James Tea) and global whiskey influencer Gavin Linde (@rolexwhisky, 227K followers), the brand delivers artisanal craftsmanship and authentic Southern charm — offering a $70+ quality whiskey at a $38 price point.
Currently distributed across Florida through Paradise Craft Distributors, Something Southern is expanding rapidly with early interest from major retailers such as ABC Liquor, Total Wine, and Miller’s Ale House (Roark Capital). With plans to reach 200–250 accounts by year-end and expand regionally across the Southeast in 2026, the brand is well-positioned to become a national name in premium whiskey.
At Happy Wellness Group, we’re proud to support Something Southern Spirits, a team and brand that embody connection, craftsmanship, and the modern Southern spirit.
Raise Details: $2.2M SAFE at $7.5M valuation cap, 20% discount
