INDUSTRY: Functional Food / CPG
PROBLEM STATEMENT: As consumers move away from shelf-stable, sugar- and additive-heavy protein bars, there is a clear gap for fresh, clean-label protein snacks that combine convenience, taste, and real nutritional integrity. Scott’s Protein Balls needs growth capital to meet accelerating demand, fund a national retail rollout, and fully capture its early-mover advantage in the fast-growing refrigerated snacks category.
SOLUTION: Scott’s Protein Balls is a female-founded, husband-and-wife led brand pioneering the next evolution of clean, refrigerated protein snacking — delivering real energy from real ingredients in a fresh, craveable format. Positioned at the intersection of health, convenience, and taste, Scott’s offers plant-based protein that is low in sugar, gluten-free, and free from preservatives or seed oils. The brand is currently sold in 300+ retail locations, including major grocery and airport accounts, and shows strong loyalty with 23% repeat online orders.
DELIVERABLES: Pitch Deck