Fun Guy - Happy Wellness

CPG / Consumer Brands, Supplements

Fun Guy is an alternative wellness brand making mood-enhancing chocolates, chews, and elixirs with kanna and functional mushrooms, offering a legal, feel-good alternative to alcohol and substances, with 98% DTC sales, 79–85% margins, and revenue on track to exceed $1M+ in 2025 as it expands into retail.

INDUSTRY: CPG / Alternative Wellness / Functional Confectionery

PROBLEM STATEMENT: Consumers are increasingly seeking legal, plant-based ways to relax, connect, and enhance social experiences without turning to alcohol, THC, or illicit substances—but most “better-for-you” options are either low-efficacy or centered on familiar categories like CBD, offering limited differentiation and inconsistent effects.

SOLUTION: Fun Guy is an alternative wellness brand offering mood-enhancing chocolates, fruit chews, and elixirs made with kanna—a legal, psychoactive (not psychedelic) plant known for stress-relieving and empathogenic properties—combined with functional mushrooms and medicinal plants. Launched in February 2024, Fun Guy has scaled rapidly to over $700K in 2024 revenue, reaching ~$50K monthly sales within two months and projecting $200K+ monthly sales as of March 2025, with a path to $1M+ by June. With 98% of sales currently DTC, 79–85% gross margins, and a strong founding team (including a formulation expert) backed by investors like comedian Tom Segura and their 3PL partner, the company is raising a $1.5M SAFE (20% discount, $8M cap) to fund inventory and expansion into retail, targeting ~$2.5M in 2025 revenue.

DELIVERABLES:
Investor Deck

FUNDRAISING CLIENT

INDUSTRY: Four-Wall / Retail

PROBLEM STATEMENT: Saint approached Happy Wellness Group to secure additional investment funding for their unique “multi-modal” contrast therapy concept, opening Summer/Fall of 2025 in New York City. They had already secured approx. 500K and were looking to raise an additional 300K.

SOLUTION: Happy Wellness Group leveraged our existing investor syndicate composed of angels, VCs, and family offices to quickly find a lead investor for their pre-seed round at 300K (in addition to bringing on additional angels). We found an investor within four weeks, and closed (after investor diligence) within 4 months.

DELIVERABLE: Saint approached Happy Wellness Group to secure