INDUSTRY: CPG / Prestige Bodycare
PROBLEM STATEMENT: The $25B+ premium bodycare category remains an underdeveloped white space, with most innovation and brand equity concentrated in facial skincare. Consumers are actively seeking elevated, sensorial bodycare experiences that blend clean ingredients, design-forward packaging, and wellness rituals – but there is no clear category-defining leader. Esker Beauty is raising capital to scale into this gap and cement first-mover advantage.
SOLUTION: SOLUTION: Esker is building the first modern prestige bodycare brand to claim the premium bodycare white space, combining patent-pending tools (including its cult-favorite Body Plane) with sensorial, plant-based products (such as its Shower Steamers) to turn the bathroom into a wellness sanctuary. Led by founder Shannon Davenport — a veteran beauty trend forecaster (Estée Lauder, Target, P&G) and mother of three — Esker has grown DTC revenue 30% in the last six months, operates at ~70% blended gross margins with 45% YoY overall growth, and is sold in hundreds of retail and spa doors. The brand is executing a focused multi-channel GTM strategy: scaling high-margin DTC hero SKUs with strong AOV/LTV, reactivating Amazon with YoY growth doubling, and expanding spa and hospitality channels as brand amplifiers. Esker is backed by Winklevoss Capital, Heidi Zak (ThirdLove), Alyssa Arnold (The Angel Group), VHS Ventures, and Kofi Ampadu (a16z), and already appears in top retailers like Credo, Bluemercury, and Ulta’s dropship platform. With organic celebrity fans (Halle Berry, Hilary Duff, Drew Barrymore) and a clear roadmap to a $30M+ run rate by 2028, Esker is positioned to become the category-defining prestige bodycare brand. Current raise: $1.5M SAFE at a $6.5M valuation cap with a 20% discount ($750K remaining).
