INDUSTRY: CPG / Functional Beverages / Non-Alcohol Wellness
PROBLEM STATEMENT: Consumers are looking for cleaner energy, mood, and focus support, while also moving away from alcohol toward sophisticated non-alcoholic options. Most legacy beverage brands either rely on sugar and caffeine or lack meaningful functional dosing, leaving a gap for science-backed products that deliver real benefits and work in both daytime performance and nighttime social settings.
SOLUTION: Holy! Water is a female-founded, PhD-led functional beverage brand creating premium health tonics that blend adaptogens, nootropics, ketones, and functional mushrooms to boost mood, focus, and performance by day and serve as non-alcoholic social tonics by night. Positioned at the convergence of functional beverages, non-alcoholic alternatives, and nutraceuticals, Holy! Water is scaling through DTC, influencer-led brand building, and multi-channel retail (events, grocery, specialty health). Vertical integration of proprietary ketone ester production is expected to reduce COGS by up to 50% and create a defensible IP and B2B ingredient platform. Current raise: $1.5M SAFE at a $7.5M valuation cap with a 20% discount ($600K closed).
DELIVERABLES: Pitch Deck, Data Room
